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EPISODE 01 LAUNCH:

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DOCUMENTARY, BEHIND THE SCENES

Behind The

Behind The

Frame

Frame

A documentary series showing the unfiltered process of working with a real Framer website client, from start to finish.

Produced by Ryan Hayward & Insert Frame, Framer Award winners

Produced by Ryan Hayward & Insert Frame,

Framer Award winners

ONE CLIENT. ONE WEBSITE.

We built a $10K real client website in 30 days… and filmed everything! This is a behind-the-scenes, unfiltered look of the making of a real, paying client, designing their new website in Framer. From kickoff, to concept, to publishing – with real feedback and real constraints. No sanitised case study. No highlight reel. This is the uncensored process, decisions and moments when good design clicks, or doesn’t.

MEET THE CLIENT:
CASTLEMAINE ART MUSEUM

Founded in 1913, the Castlemaine Art Museum has a unique collection of Australian art, First Nations cultural material and historical artefacts reflecting the early history of the region.


Leslie Gurusinghe (Client) reached out to Insert Frame to redesign & rebuild their new website in Framer. This is that story.

MEET THE DESIGN TEAM:
INSERT FRAME

MEET THE
DESIGN TEAM:
INSERT FRAME

Australian-based design company, Insert Frame builds products & educations for Framer. The team worked with Castlemaine Art Museum to build their website in under 30 days - from strategy, design, development & publishing.

RYAN HAYWARD

RYAN HAYWARD

Project Lead

JOSHua braines-mead

JOSHua braines-mead

Designer, Wonderboy

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