EPISODE 04 IS LIVE!
EPISODE 01 LAUNCH:

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DOCUMENTARY, BEHIND THE SCENES

Behind The

Behind The

Frame

Frame

A documentary series showing the unfiltered process of working with a real Framer website client, from start to finish.

Produced by Ryan Hayward & Insert Frame, Framer Award winners

Produced by Ryan Hayward & Insert Frame,

Framer Award winners

ONE CLIENT. ONE WEBSITE.

We built a $10K real client website in 30 days… and filmed everything! This is a behind-the-scenes, unfiltered look of the making of a real, paying client, designing their new website in Framer. From kickoff, to concept, to publishing – with real feedback and real constraints. No sanitised case study. No highlight reel. This is the uncensored process, decisions and moments when good design clicks, or doesn’t.

The $10K client handoff checklist

The $10K client handoff checklist

Get the exact client handoff checklist we used to wrap the Castlemaine Art Museum project. Three simple phases, completely free, download it below.

Get the exact client handoff checklist we used to wrap the Castlemaine Art Museum project. Three simple phases, completely free, download it below.

MEET THE CLIENT:
CASTLEMAINE ART MUSEUM

Founded in 1913, the Castlemaine Art Museum has a unique collection of Australian art, First Nations cultural material and historical artefacts reflecting the early history of the region.


Leslie Gurusinghe (Client) reached out to Insert Frame to redesign & rebuild their new website in Framer. This is that story.

Smiling person with glasses and tattoo, seated in an office setting.
Two people smiling and working on laptops at a table with a plant nearby.
Two people smiling and working on laptops at a table with a plant nearby.

MEET THE DESIGN TEAM:
INSERT FRAME

MEET THE
DESIGN TEAM:
INSERT FRAME

Australian-based design company, Insert Frame builds products & educations for Framer. The team worked with Castlemaine Art Museum to build their website in under 30 days - from strategy, design, development & publishing.

Smiling man in a brown jacket standing indoors near a framed piece of art.

RYAN HAYWARD

RYAN HAYWARD

Project Lead

Smiling person with a patterned sweater in a dimly lit office setting.

JOSHua braines-mead

JOSHua braines-mead

Designer, Wonderboy