EPISODE 01 LAUNCH:
DOCUMENTARY, BEHIND THE SCENES
A documentary series showing the unfiltered process of working with a real Framer website client, from start to finish.
Watch for free on Youtube
ONE CLIENT. ONE WEBSITE.
We build a $10K real client website in 30 days… and filmed everything! This is a behind-the-scenes, unfiltered look of the making of a real, paying client, designing their new website in Framer. From kickoff, to concept, to publishing – with real feedback and real constraints. No sanitised case study. No highlight reel. This is the uncensored process, decisions and moments when good design clicks, or doesn’t.
EPISODES
Watch weekly on the "Ryan Hayward" Youtube channel, every Thursday @ 1:00PM UTC
APRIL 16, 2026
Episode 01: Discovery
APRIL 23, 2026
Episode 02: Design
APRIL 30, 2026
Episode 03: Development
MAY 07 2026
Episode 04: Handover
MEET THE CLIENT:
CASTLEMAINE ART MUSEUM
Founded in 1913, the Castlemaine Art Museum has a unique collection of Australian art, First Nations cultural material and historical artefacts reflecting the early history of the region.
Leslie Gurusinghe (Client) reached out to Insert Frame to redesign & rebuild their new website in Framer. This is that story.
MEET THE DESIGN TEAM:
INSERT FRAME
Australian-based design company, Insert Frame builds products & educations for Framer. The team worked with Castlemaine Art Museum to build their website in under 30 days - from strategy, design, development & publishing.
RYAN HAYWARD
Project Lead
JOSHua braines-mead
Designer
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CREDITS
Producer
Ryan Hayward
Producer & Editing Lead
Barbara Lamonato
Production Support
Nathan Pham
Production Support
Georgia Back
Design & Development
An additional massive thank you to Framer for partnering on this series. As well as Castlemaine Art Museum for their willingness to be documented throughout this entire project.
